My name is Lorna Ivette López Cardona De Rivera, but you can call me Lorna 😉.
I am a mixed methods researcher working to deeply understand users. Ensuring product strategy is appropriately targeted, on track, and culturally relevant is my specialty.
2022 - Present
Staff UX Researcher
2011 - 2016
Spent five years designing and implementing evaluation plans for a 10 year $235 million National Science Foundation (NSF) project.
Mixed Methods Case Study
I study the behaviors and motivations of XSEDE users participating in online and in-person training programs.
We tailor training content to user needs and continually achieve
significant increases in training participation through data-driven insights.
Skills: qualitative research, quantitative research, leadership, longitudinal study, surveys, data mining, databases, personas, task flows
Program Evaluation Case Study
I evaluate an international summer school that aims to diversify the
research computing workforce.
To reduce selection bias, I developed a new application and review process that immediately increased female participation by 30% and US Black and Latinx participation by 33%.
Skills: qualitative research, quantitative research, program evaluation, surveys, interviews, focus groups, field research, observations, ethnography
Organizational Strategy Case Study