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I use socially responsible methods to identify answer questions people never knew they could ask

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My Story
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My name is Lorna Ivette López Cardona De Rivera, but you can call me Lorna 😉.


I am a mixed methods researcher working to deeply understand users. Ensuring product strategy is appropriately targeted, on track, and culturally relevant is my specialty.


2022 - Present

Staff UX Researcher 

Leading Commerce research and ensuring the successful launch of Merchandising Studio—an AI-powered, no-code interface for curating search & discovery experiences.


Led research for Algolia's Front-end Experiences, a set of UI Libraries to ease implementation of site search & discovery powered by AI.

2021 - 2022

Staff UX Researcher 

Established a mixed methods research program for Twilio Flex, a programmable cloud-based contact center platform.

2017 - 2022

Director of Research

Built a more diverse computing workforce by directing the research strategy for a volunteer led international initiative. 

2016 - 2021

Research Scientist II

I brought tailored insights and thought leadership to organizations seeking to improve usage of research computing resources. 

2011 - 2016

Sr/Research Specialist

Spent five years designing and implementing evaluation plans for a 10 year $235 million National Science Foundation (NSF) project. 


Academia’s “flexibility” doesn’t promote work life balance.
Lorna Rivera to speak at the 2022 AAC&U Knowledge Exchange Institute: Accelerating STEM Higher Education Reform and Broadening Participation
Demystifying research compensation packages in academia and industry.
What if research proposals actually delivered on their promises?
Lorna Rivera to speak at the 21st Annual Research Money Conference
insideHPC’s ISC Video Lineup: Experts Talk ISC Highlights, ‘HPC Shark Tank’ and Our Vendor Interviews
Association of American Colleges & Universities WEBINAR V: Critical Dimensions for Success in Broadening Participation: Leveraging Resources
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Mixed Methods Summary Graphic

Mixed Methods Case Study

I study the behaviors and motivations of XSEDE users participating in online and in-person training programs.
We tailor training content to user needs and continually achieve 
significant increases in training participation through data-driven insights.
Skills: qualitative research, quantitative research, leadership, longitudinal study, surveys, data mining, databases, personas, task flows
View Project Details (TBD)
Performance Evaluation Summary Graphic

Program Evaluation Case Study

I evaluate an international summer school that aims to diversify the 
research computing workforce. 
To reduce selection bias, I developed a new application and review process that immediately increased female participation by 30% and US Black and Latinx participation by 33%. 
Skills: qualitative research, quantitative research, program evaluation, surveys, interviews, focus groups, field research, observations, ethnography
View Project Details (TBD)
Organizational Strategy Summary Graphic

Organizational Strategy Case Study

I help guide strategy for a distributed organization with National Science Foundation (NSF) funding totaling over $235 million [12]. 
We developed a metrics system that influenced decision-making throughout the entire organization and its sponsors.
Skills: performance measurement, monitoring and evaluation, ROI, program management, Tableau
View Project Details (TBD)
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